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Sri Lanka is the best safari destination outside Africa and it makes sense to maintain a ‘symmetry of phrase’ as the large continent of Africa and the tiny island of Sri Lanka are Big Game safari counterparts. Outside Africa, no other country or continent can boast of five, big charismatic animals which also offer a good strike rate and a chance to see all of them in one trip.<\/p>\n
Sri Lanka<\/strong>‘s Big Five<\/strong><\/p>\n For Big Game Safaris, the tiny island of Sri Lanka is the best outside the African Continent.<\/em><\/p>\n Africa’s Big Five is famous and over the years I have heard many people loosely referring to various Sri Lankan equivalents. One such example was an article by Srilal Miththapala in the Sunday Times of 14th March 2010. In this article, he advocated a Sri Lankan Big Four. Since around 2008, I had focused on branding Sri Lanka as the Ultimate Island Safari and I had not devoted time to overtly branding a Sri Lankan Big Five, or Four or Three. However, the idea for a Big Five had been forming in my mind. A catalyst for articulating this was a conversation I had in March 2010 with Shiromal Cooray the Managing Director of Jetwing Travels. She had returned from the world’s largest travel trade fair, the ITB, and commented that the mainstream tour operators were looking for fresh ideas. She was not aware of Miththapala’s article, but quite co-incidentally asked me whether we could look at a Sri Lankan Top Three or something on those lines for developing an itinerary. I suggested a Sri Lankan Big Five branding, which we had used as a visual theme on the cover of a pdf titled ‘Sri Lanka: The Ultimate Island Safari’, published a few months earlier. The choice of species agrees with Miththapala’s article and that of others who have referred to ‘Big Lists’ before, but with the addition of the Sperm Whale. In this article I will explain why I think we should brand a Big Five and also explain selection criteria and the ‘strike rate’.<\/p>\n Why a Big Five<\/strong>?<\/p>\n There were two strong reasons why I felt if we were to brand and market a ‘Big List’, we should go for a Big Five. Firstly, creating a Sri Lankan Big Five creates a ‘symmetry of phrase’ with the African Big Five. Secondly, Sri Lanka is the best safari destination outside Africa and it makes sense to maintain a ‘symmetry of phrase’<\/em> as the large continent of Africa and the tiny island of Sri Lanka are Big Game safari counterparts. Outside Africa, no other country or continent can boast of five, big charismatic animals which also offer a good strike rate and a chance to see all of them in one trip. I have in the last few years begun branding Sri Lanka as the ‘Ultimate Island Safari’<\/em>. The more I have discussed this pdf, the deeper the realization has been that this small island, is the Big Game safari counterpart for the entire continent of Africa. On 21 July 2010, with Leia Morales of the British company Representation Plus, I met the famous TV birder, wildlife presenter and author Bill Oddie and journalist Liam Creedon. I gave them a briefing before they flew out to Sri Lanka. I explained once again why outside Africa, Sri Lanka is the best wildlife safari destination for being able to serve up an alternative Big Five. Therefore because of the symmetry of phrase and Sri Lanka being an island counterpart to the definitive safari continent, it makes sense that Sri Lanka Tourism adopts a Big Five safari branding. An example of a Big Five wildlife itinerary can be seen on stag2.mydemoview.com\/jetwingeco<\/a>. Conversation such as this and my discussions with professional wildlife tour operators and tour leaders in the UK as well as discussions with tour operators and game lodge owners from India, prompted me to write this article to serve as a press brief.<\/p>\n People may ask why India is not the best counterpart to Africa. India certainly has the charismatic Tiger. The Asiatic Lion can be seen and with some difficulty so can the Indian Rhinoceros. But large distances will need to be covered. Surprisingly Asian Elephant is not so easy to see and Leopard and Sloth Bear are almost impossible for a tourist to see. Indian wildlife enthusiasts and photographers have now begun to visit Sri Lanka to see Leopard, Sloth Bear, Asian Elephant, Blue and Sperm Whales as word spreads that for big, enigmatic animals, Sri Lanka in the right season, offers a virtually guaranteed opportunity to see these animals. In India, they are not easy to see and in most other places in the world, they are almost impossible to see. The Sri Lankan Tourism industry now needs to get the word out to the world at large, that for Big Game Safaris, Sri Lanka is the best outside the African Continent.<\/p>\n Sri Lanka<\/strong>‘s Big Five<\/strong><\/p>\n My nominations for the Big Five would be as follows.<\/p>\n